Posts Tagged ‘performance in fairs and exhibitions’
High performance in fairs and exhibitions (II)
During The Fairs and Exhibitions
* Be on time at the opening of the booth. Every morning. Delaying the opening of the stand means, apart from a deserved penalty incurred by the organization, losing potential customers, in addition to an image unreliable.
* Attitude impeccable. Attentive to all. This is the watchword. Make groups in Booth to talk or get to read, is counterproductive and discourages visitors.
* Establish strategies. We must call attention. If we have a booth, we need to know to use it. A good technique is to capture relevant public fanfare to announce our latest products is also interesting scheduling product demonstrations at specific times.
* Empathize with your visitors: we are people who work for people, we tell the difference!
* Avoid crowded places. Over twenty minutes in front of the booth, bored anyone. We must strive to be diligent and “get to the point” to prevent customers bypassing potentially important.
* Select Visitors. Be a little selective and distinguish between the visitor interested and barely accumulating interest brochures. This saves costs and time.
* Organize: schedules and shifts of food, logistics service, etc.
* Avoid common mistakes in a stand: Open late, “assault” to visitors, help in times of fatigue, being too aggressive, form groups, sit, read at the booth, show a hurry before the visitor, shared documents without discretion, close hours before (especially the last day) …
* Try: Use extreme courtesy, show enthusiasm, be familiar with the product, customer interest, look into his eyes, smile …
High performance in fairs and exhibitions (I)
Did you ever have raised the possibility of exhibiting their products at a fair? How can you get high performance in Fairs and Exhibitions?
If you have decided to participate in a Fair or Exhibition Hall, congratulations. It is to an event that requires great attention and dedication and, yes. you meet all your requirements, we will help increase your odds of business.
Fairs and Exhibitions can be contacted by a number of current or potential customers in a period of time and space very short, with a very low cost per contact and a performance that can be highly favorable.
A fair is divided into three main parts, and there are numerous details to consider if you really want to get high performance in their participation. Think of a show is prepared for months, lasts a few days, and the results were exploited for years. We will see some of the most important points in each of them:
Before The Fairs and Exhibitions
* Decide where to display, for it is necessary to have all possible information and history of the event in previous years. Check that the type of audience mostly coincide with our target audience, the number of visitors, and all the information available to exhibitors from previous years.
* Choice of Stand: Primordial rent a booth .. But not everyone, but a strategically located, allowing us to capture the full attention of customers. And that only get to pick early. Specifically, we need eight or ten months in advance to rent a “Stand in order, although some people even expected to complete a Fair to reserve the space next year. The best place to install your stand is not waiting until you arrive. In fact, possibly because the company chose him just before he enrolled. The choice of space where the booth will be located is the first step, and in a hurry, you should do after entry. And remember that “The best stand is the one located in the largest pavilion, not far from the main entrance and at the junction of the main corridors.”