Global Business Media

Posts Tagged ‘Asia’

Implementation Meeting, Incentive. Conference and Exhibition (MICE) as the new industry began to show progress. Chairman of Exhibition Association of Indonesia (Asperapl) Dra SIU Hartati Murdaya said in a press release. Saturday  said. MICE is a new industry has been proven to contribute significantly to foreign exchange. It is said, the tourists who come to the MICE events, especially foreign tourists who come to the exhibition, is a generally tourists deep pockets. They used to spend shopping the Far greater than leisure travelers. That’s why. Hartati hope the government pay attention to this exhibition industry. He added, though the graph shows the increasing every year, does not mean the industry is without constraint. In fact, the government itself have yet to see and support this industry with a vengeance. One is the implementation of Government Regulation No. 23 of 1996 on Customs which generalize the exhibition industry with other major industries. “In fact, these are two different sides, and can not be equated. That is, government through dlrektoratnya, not yet understood as a MICE industry.

Events MICE (meetings, incentive, conference and exhibition) in Indonesia is still the main motivation for tourists to visit in addition to vacation, since many destinations that have the facilities the implementation of various events of international scale. According to the Minister of Culture and Tourism Jero Wacik, evidence of MICE is still the main motivation is the variety of conditions that are less conducive to tourism in the country was not a major effect on the development of this industry. “MICE industry is not affected a number of unfavorable conditions, such as terrorist bombings and the like, so in this year there is no cancellation of an international MICE events as well as nationally,” he said in remarks MICE seminar Indonesia Outlook 2010, which was read Director of Marketing Department of Culture and Tourism Sapta Nirwandar , this afternoon.

Note ministry said in a meeting this year there are 269 international and 325 national scale. From the number of MICE events were not canceled even if there are any terrorist incident some time ago.

He stated President Susilo Bambang Yudhoyono has also given direction to continue to see to it that Indonesia can be as much as possible to host various international meetings.

Improved organization of MICE, said Minister of Culture, able to provide great opportunities to the development of leisure, since each conference and the like can be enriched with social events at the destination site of the event.

“I hope that the man of Indonesian tourism, especially the MICE industry, can take chances by staying focused and consistent in order to still exist in the path of this industry, while increasing the number of tourist visits,” he said.

When supported by a conducive country conditions, according to Wacik, positive growth in tourism Indonesia until August 2009 to reach 1.38% will provide optimism for the achievement of the target foreign tourists as much as 6.5 million by the end of 2009

mice business development that is part of the industrial development of mice or convention tourism industry as a new industry that could be organizing an activity of mice should be done professionally, appropriately and as a business entity services mice, also act as mediators between the opportunity and the threat in marketing this tourism mice. found the opportunity to market tourism mice lies on indicators of tourist income, mice stands  business organizer mice can be distinguished by its scale, if present,  established as one of the major cities in Indonesia mice  designation as a city of mice will give effect to the industrial development of mice is very important in world tourism, as figure 1.1 explains the growth of the industry mice in Indonesia from 2  desember 2010 mice can be recorded sales growth of 20.3% yoy for horizontal lamp, in the third quarter of 2010 mice have been 28 mar 2010 to develop destinations mice. until now, city destinations mice, is the presence of convention center. however, in reality, decided  as one of tourist destinations from mice. id chosen city. one tourist destination among the 10 cities selected mice. 2 des 2010 target customers for direct marketing mice are mice are developing new business lines with lighting products

A number of national-class event that has been and will be held in Makassar, indicating how the development industry Meeting, Incentive, Convention, and Exibithion (MICE) in this city. Starting National Congress (General Assembly) The National Association of Indonesian Consultants (INKINDO) held late 2010 and then at the Hotel Grand Clarion, followed by National Working Meeting (Conggress) Chamber of Commerce and Industry April 2011, General Assembly Harley Davidson Club Indonesia (HDCI) May-June 2011, Combined Conggress Indonesia Implementing National Construction (Gapensi), as well Conggress Logistics and Forwarder Indonesia Association (ALFI) this July.

Not only that, there are still a number of other events lined up, among other things, Conggress Indonesian Business Women Association (IWAPI) and the National Conference of the Indonesian Young Entrepreneurs Association (HIPMI) in October. Will also follow Conggress Indonesian Hotels and Restaurants Association (PHRI) in 2012.

Chairman IWAPI, Nita Yudi when they travel to DAWN Daily editorial said, the selection of Makassar as host Conggress indicates that this area can be relied upon. Both in terms of kondusivitas region, as well as from business growth. According to Nita, the two are related. Businesspeople will enter the region when conditions are conducive.

It is also recognized Gapensi DPP Chairman, in closing Conggress Soeharsojo Gapensi at Clarion Grand Hotel recently. According to him, the success of Makassar as host Conggress indicate that this area is really conducive, and mature as a regional business development. This success Soeharsojo said, would be a consideration for the selection of the DPP Gapensi to host a national consultation Gapensi forward, where the South Sulawesi became one of the candidates other than Aceh.

MICE, the English abbreviation of “Meeting, Incentive, Convention and Exhibition” (Indonesia: Meetings, Incentives, Conventions and Exhibitions), in the tourism industry or exhibition, is a type of tourism activity in which a large group, usually carefully planned , set off together for a particular purpose. Lately been a tendency on the perpetrators of the tourism market to replace the term into “The Meetings Industry”. MICE world is a world of untapped well in Indonesia. Though the world is one mainstay of MICE tourism in some developed countries. MICE World is one of the promising business world. But only very few Indonesian party wants to play in the world MICE. Perhaps one reason is lack of knowledge of MICE in Indonesia. But in Indonesia have started there educational institutions that provide education about the MICE. Many countries are already making the world as one of the potential for MICE tourism.

Like the Japanese “Tokyo Motor Show”, German “Frankfurt Motor Show”, and so forth. In fact, many travel agents have made travel packages to visit various MICE events in various parts of the world. This is a great business potential. MICE world has a huge multiplier effect. Very many jobs created by the existence of MICE event in a country. Dozens of wheels of industry in the world will spin well because there MICE event. Parties who will benefit from the MICE events include:

* Professional Exhibition Organizer (PEO),
* Professional Conference Organizer (PCO),
* Stan Contractors,
* Freight Forwarder,
* Supplier,
* Florist,