Stay Fresh And On Top Reading Your Agency News Daily
How do you start a new campaign? Are your brain storming sessions in need of some juice to get them going. Do you read the latest design news and pick a wisp of an idea and turn it into your personal idea. Does the latest new contract with xyz corporation and their new spokesperson you just read about in the latest agency news give you a great idea for a project? Once you’ve started to develop your slant, go back and make sure that the original idea your “read” is far from the items you’re now putting together.
Chances are it will bare no resemblance, but your idea has some root in that original piece of “news”. The point is that new ideas, not copycat themes, can come from studying what the rest of the industry is doing. The new use for instant messaging you’ve come up with for a time sensitive service that your team has been tasked to assemble for your client has noting at all to do with that design news article you read last evening, but it lit a spark of inspiration and now you have a full fledged plan overnight.
Keeping up with the rest of your industry through agency news keeps the fresh idea machine in you flowing day to day. Industry design news will create visions in your head blended from the overwhelming input of industry design news knowledge you command. Stay ahead of the pack, be up to date on your craft and study the agency news daily.